Notes on metrics, reports and drawing honest charts
Written by the people who build Sinclair and the analysts who help customers set it up. One new piece every two weeks.
Metrics
Why your three revenue numbers disagree
Finance, sales and product each report MRR, and each number is right by its own rules. Here is how to find the three rules and pick one.
Dana Whitfield
Metrics
Net revenue retention, defined the way your board expects
The formula is short. The arguments are about the edges: upgrades mid-month, credits, currency and customers who leave and come back.
Dana Whitfield
Reporting
The Monday revenue brief: what goes in, what stays out
Three numbers, one paragraph and a table of the accounts that moved them. Why a short report gets read and a long one gets archived.
Ravi Menon
Alerts
Alerts people do not mute
Ranges from real history, one owner per alert and quiet hours. What we changed after our own team muted every alert in a week.
June Park
Case study
Moving 140 dashboards off a legacy BI tool in six weeks
Oakhurst Clinics kept 31 dashboards, merged 58 and deleted the rest. The spreadsheet they used to decide, and what they would do again.
Ravi Menon
Design
One highlighted series: how we draw charts
Grey for context, one colour for the number that matters, and axes that start where the data does. The rules behind every chart in Sinclair.
June Park
Put these ideas on your own numbers
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