About Sinclair: we build for the people who get asked for the number
Sinclair started in 2021, when three analysts at a Chicago logistics company got tired of explaining why the board pack and the sales dashboard disagreed.

Every company we worked with had the data. What they lacked was one agreed rule for each number, and a way to get that number in front of people without a ticket.
So we built the rule first. Sinclair keeps each metric as a short, readable definition with an owner and a version, runs it inside your warehouse, and only then draws the chart.
Today about 400 companies use Sinclair, most of them between 30 and 400 people. We are 23 people, profitable since 2025, and we answer support ourselves.
Written down so you can hold us to them.

Copy your data out of your warehouse
Queries run where your data lives. We keep definitions and short-lived caches, nothing more.
Charge for people who only read
Viewers are free on every plan, forever. Pricing follows the people who build.
Lock your definitions in
Every metric exports as plain text and SQL. If you leave, your definitions leave with you.
See how your team would use it
Fourteen days free, and an analyst from our team helps you set up the first report.
14 days free, no card. Viewers never count as seats.