About Sinclair: we build for the people who get asked for the number

Sinclair started in 2021, when three analysts at a Chicago logistics company got tired of explaining why the board pack and the sales dashboard disagreed.

The Sinclair office: two long oak tables with laptops and printed charts in a brick loft

Why we built it

Why we built it

Every company we worked with had the data. What they lacked was one agreed rule for each number, and a way to get that number in front of people without a ticket.

So we built the rule first. Sinclair keeps each metric as a short, readable definition with an owner and a version, runs it inside your warehouse, and only then draws the chart.

Today about 400 companies use Sinclair, most of them between 30 and 400 people. We are 23 people, profitable since 2025, and we answer support ourselves.

Sinclair in four lines

Sinclair in four lines

Founded

Founded

2021, in Chicago

2021, in Chicago

People

People

23, most in a West Loop brick loft

23, most in a West Loop brick loft

Customers

Customers

About 400 companies in 19 countries

About 400 companies in 19 countries

Money

Money

Profitable since 2025, funded by customers and one seed round

Profitable since 2025, funded by customers and one seed round

Three things we will not do

Three things we will not do

Written down so you can hold us to them.

Printed reports with line and bar charts on an oak table

Copy your data out of your warehouse

Queries run where your data lives. We keep definitions and short-lived caches, nothing more.

Charge for people who only read

Viewers are free on every plan, forever. Pricing follows the people who build.

Lock your definitions in

Every metric exports as plain text and SQL. If you leave, your definitions leave with you.

See how your team would use it

Fourteen days free, and an analyst from our team helps you set up the first report.

14 days free, no card. Viewers never count as seats.

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